Fashion Hardware

Alison Lewis, our founder, is moderating Fashion Hardware: On the Cutting Edge of Innovation at SXSW 2017.

The internet of clothing isn't a dream, it's happening. For those that want answers, we dive deep and ask the hard questions of what is now and what is next for fashion IOT companies. How do we break down the technical and practical hurdles when it comes to bringing a fashion hardware product to market? Is the existing supply chain capable of delivering these products? What needs to change? What does your business need to do to adapt and be successful in this industry? Who are the thought leaders in the space? 
To answer these questions this session will feature top experts in the fashion technology field with products and practical on the ground knowledge of building fashion hardware.

March 12, 11 AM

 SALON 3-4



360Fashion Network

Anina is an international fashion tech entrepreneur and model based in San Francisco and Beijing, China with over 10 years experience applying technology to the fashion industry. She is a champion of women in tech and a public speaker on the topics of entrepreneurship, fashion, technology, and China. She has spoken at the top technology conferences worldwide such as Mobile World Congress, Le Web, LIFT, GMIC, DLD and Nokia World along with Fashion Tech Berlin, China National Garment Association, China Fashion Week. She is the executive producer of the 360Fashion & Tech Events.

Benjamin Males


Benjamin is a founder with unique experience in building tech start-ups and creative agencies in the internet of things and wearable technology space. He recently co-founded XO, an app-connected fashion brand for Gen-Z which has been identified by Forbes as “one to watch” in wearables.

Benjamin builds companies that blur the boundaries between art, design, science and tech. In 2011 Benjamin co-founded Studio XO, an agency which created some of the most high-profile wearable technologies for stage and screen. Studio XO’s work includes a flying dress for Lady Gaga, Wireless DMX controlled LED stage costumes for the Black Eyed Peas, laser garments for an Absolut Nights party and most recently a collaboration with Lady Gaga on her award-winning 58th Grammy’s performance for Intel.

Lisa Lang


Lisa Lang has a name ripped straight out of a Marvel comic, and delivers the personality to match. And she too has a superpower: Lisa brings people together to create new, innovative, beautiful products. Lisa was raised in a Franconian craftsman family, and studied Art, New Media, and International Business Management. More than 10 years into her technology and media career, she has lived and worked all around the world. In that decade, she’s gained a strong reputation for being a game-changer in digital product and media innovation.

Lisa brings the full array of her experiences and passions to the table as founder of ElektroCouture (est. 2014), a collaborative house for bespoke technologies.

Lisa is a mentor to several European hardware startups, and a strong advocate for the Berlin technology ecosystem. She has been named one of the top 100 most influential people in wearable tech worldwide.